WiFo stands for easy connection to Wine and Food. WiFo offers a complete range of European wine and food, inspiring importers of Japan, South Korea, Taiwan, Thailand and ASEAN to improve their own selection and providing more chances for succeed with unexpected solutions. WiFo has been created by the company IA trade after several years of expertise, in order to supply with our skills, a fast and time-saving communication and to match the partners’ needs.
IA trade was created by the idea of Italian and Japanese wine & food enthusiasts with the aim to promote “the Italian taste in Asian life”. Few months later the first export activity starts in the Japanese market.
The unexpected encounter in Seoul with an Italian woman, expert of Korean culture, was the input to enhance the experience also in this market.
The company decided to join two new promising markets :Taiwan and Thailand.
A new branch office was opened in Spain to increase the portfolio with Spanish wine and food.
The activity in Far East markets was completed with the addition of ASEAN Countries. Thanks to increasing demand, the range of products has been enlarged with products of European origin.
The project WiFo starts to reach its customers with new solutions, services and products.